Food Genius Reports is designed to address what we perceive as a lack of technological innovation from research and data firms servicing the food industry.
When we thought about creating an innovative product for the foodservice industry, we were struck by two things:
- there is a lack of easy-to-use tools with modern web interfaces
- there is low fidelity in the data supporting those existing tools.
Other foodservice research and data suppliers rely on traditional market research techniques. They do not assertively mine relevant data and information generated from the consumer web. And they do not have the scale modern web technologies provide.
Our vision is to be the leading provider of data and insight to the food industry. Our company is comprised of people who are passionate about food, technology and using big data to drive innovation.
Foster Creativity and Enhance Efficiency
Food Genius Reports fosters creativity, increases collaboration and enhances efficiencies. By leveraging our platform, food industry professionals can access massive amounts of curated data in minutes and hours - not days or weeks, share new concepts with colleagues, and spend more time being creative.
Accelerate Product Development Cycles
Food Genius Reports allows you to accelerate product development cycles by increasing access to relevant information during this critical phase.
As food trends become more and more fleeting - ingredients or menu items that are hot concepts today can be passé tomorrow.