Menu Data - “What is so important about Restaurant Menu Data?”
At Food Genius, we are all about restaurant menu data. We spent a great deal of time figuring out what drives consumer decisions in restaurants. We found that it’s centered around restaurant menu data. A restaurant menu is a collection of data points, and as technology advances so does the ability to capture restaurant menu data. Restaurants are distributing menus across the world with a few clicks; changes can be made in seconds. With Food Genius, everyone can now understand a much larger percentage of what is available and changing on those menus nationwide. This restaurant menu data can inform trends about consumer tastes to better align new grocery, cpg, or other food products with these dining out menu trends. Our techniques and tools take advantage of cutting edge Big Data technology.
A menu is arguably a restaurant’s single most important piece of marketing collateral. It informs the customer of what products the restaurant offers, entices them to buy, and provokes conversations. Restaurants are evolving their strategies to keep up with the constant change in consumer demands and increasing competitive landscape. We are confident that our menu data, tools, technology and techniques are going to have a dramatic impact on how the food industry utilizes, analyzes and organizes menu data.
Industry Insiders Comment on Current Restaurant Menu Data Offerings
Brand Manager @ “Major” Food Co. - “One of the major drawbacks of (other company) menu data tool is that it’s not easy for me to collaborate with the rest of my team when developing concepts to test.”
The Food Genius Solution: With the Enterprise account of Food Genius Reports you can collaborate with diverse integrated teams. Whether that means Marketing, Sales, Innovation or C-suite, everyone can have an access point to create, share, comment and work together on concepts and projects.
Innovation Manager @ Ingredient Manufacturer - “The current data is only based off a small number of restaurant menus and locations, therefore its only a small subset of data, which is then projected out”
The Food Genius Solution: We cover hundreds of thousands of menus, millions of menu items, and several hundred thousands of locations. More than any other restaurant menu data service. More importantly, it’s a fundamentally different tool than our competitor - it’s designed to give you a competitive advantage rather than simply keep you abreast of industry news and trends.
Research & Development Chef @ Product Manufacturer - “The current menu data set in use tend to be too broad based and do not provide the right information on which direction within a category I should go.”
The Food Genius Solution: Our menu data is the largest and most granular available dataset on the market today. We have broken down menu items to the most specific components, providing data on elements of dishes that our competitors don’t even track and how those elements are combined in actual menu items across the U.S..