Foodservice is a tricky business. The products are difficult to track, information is scantly shared, and much of the industry operates in a fog of speculation. This is partly because, unlike most other industries, foodservice inputs are entirely different than its outputs. What starts off as a chickpea ends up as hummus and somewhere during that transformation, information is lost.
That’s where Food Genius comes in. Through the use of proprietary data and technology, Food Genius is able to create a “data-trail” for foodservice products. We understand better than anybody a foodservice product’s life-cycle. Now, by soliciting Food Genius’s powerful data and analytics services, the foodservice industry - from manufacturers to operators - can understand how their products are being used and consumed. No more information gaps causing missed opportunities. No more leaving money on the table. It’s time to know your business better.
I love using Food Genius for both B2B and B2C efforts. The information can be sliced and diced in a variety of meaningful ways that help us find opportunities for our customers. Overall, Food Genius gives us an edge in terms of analyzing restaurant menu data and translating in actionable ideas for our business and brand.